Startup’s Business Processes


A business processes is a collection of linked tasks to deliver an activity, service or product, either to an internal or external customer. Business processes are a crucial part of business, and even more during the startup phase.

5 Startup’s Business Processes


Sales & Marketing Processes

Sales Process – this process is the set of steps your sales team follows when moving a customer along the sales funnel. It begins before you make contact with a prospect and often continues long after the sale is finalised. This may increase your inbound sales conversion rate.

Marketing Process - this process map out your marketing set of steps in manner that reduces waste of resources e.g. you may find that your company is failing to convert inbound traffic, despite the huge investments and best efforts of your marketing team to drive visitors to your website.


Accounting & Technology Processes

Accounting Process – with this process you will have a better internal organisation and constant problem-solving process. So, you will simply Improving Revenue Collection of your company.
This process put in place - the billing cycle agreement e.g. adhoc, daily, weekly or monthly.
It answer question of do you need to get a purchase order from your customer?
Have you agreed on the credit and collection terms? Is it payment up-front, or 30 days+?

Information & Technology Process - A good information gathering process can be invaluable in the start of a startup. When everyone is trying to find their feet and work out a way to steer the ship, a good process like information gathering is a way to find out where your business fits in the framework and what you can do to keep on top of things like current trends, such as in the market.


Quality Product/Service Delivery Process

Quality Process – this process is concern with you satisfy the expectations of your customers, that is delivering the same or better results every time.
In order to scale up and grow your startup you need to reach a state in which you can repetitively produce the same and better results every time, and this must be achieved without you as individual, it must be process and systems outcome.

Quality Process allows all your staff members to independently and with less products variation and still produce the product/service that meet customer’s expectations.
Therefore, each business process and systems should ensure quality in the realisation of all activities each time with same or better quality than previous.


Management, HR & Finance Processes

Management Process – this process outline who report to who, for what and when. The may be several department in your startup that need to know who to approach, from manufacturing to the advertising to the payment of staff, the processes have to be as concise and complete as they can possibly be!

HR Process - are a great way of training in new hires quickly. Startups tend to comprise of smaller teams, hence critical resources are split between training new hires, and delivering on critical tasks.
If you train the new hire through the critical process for their role and how role interacts with other members of staff, they will get to grips with things more quickly.

Finance Processes – it involves collecting employee expenses, passing that information to managers and finance teams for review, and getting it approved until the employees get reimbursed.


Operational & Productivity Processes

Operational uncertainty kills productivity. When people are uncertain about the tasks they need to do each day, they tend to rely on their individual experiences which may not be right thing for startup target milestones.

Once you map the major processes for each role, your employees will now have a daily/weekly rhythm of work, meaning That Increasing Team Productivity.
This is something that can develop with time, but if you have the right support, the processes you implement will be a big saver of time and save you lots of money.


Product Development Process

Why is a product development process important?

This is process that outlined how your team goes from ideation and concept generation to introducing the product to the market.
A good example in a Technology startup, product development process is critical to map the bug fixing and product release schedule. Failure to map these processes will mean that bugs are not always fixed based on criticality to customer acquisition or revenue.

In short, it’s important because it is the foundational process that provides you with the greatest opportunity to maximize the value you bring to customers and help the startup survive and grow, not to mention positively impacting society with reliable, functional tools.


Partnership & Procurement Process

Do you have strategic partners that are critical to your revenue and your market share goals?

Procurement process is a lot more than just purchasing. It involves selecting vendors, establishing payments terms, strategic vetting, and negotiation as well as the actual purchasing of supplies. It can Improving Partnership Engagement.

It can help you review and weigh up each partner, review partnership legal agreements and IP assignment, revenue sharing with the partners, commercial methods, and when revenue should be paid.

There are a lot of tasks associated with partnerships that, if not properly documented and managed, can leave money on the table that will drive up costs, and in the worst case scenario, end up in court.


A system is a set of processes that can run without you. As your business grows, you’ll need to build systems and processes that can be automated as much as possible.


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