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Technologies Innovation

The Global Digital Landscape: 2020
Digital’s role in our lives has reached new heights, with more people spending more time doing more things online than ever before:

  • The number of people around the world using the internet has grown to 4.54 billion
  • Worldwide, there are 3.80 billion social media users. More than half of the world now uses social media.
  • Globally, more than 5.19 billion people now use mobile phones
  • Cybersecurity - more than 137 million of malicious log-in attempts were made on media sites.

Social Media Paralysis & Addiction 

Source: Pexels

While Social Media helps keep the world connected, social media addiction is becoming a global problem that keeps growing.
Roughly one-third of the global population — use social media.
Globally, the number of social media users keeping growing so is social media platforms.
Increasingly, social media is also accessed on the go.

Some people are concerned that social media overuse is inhibiting users everywhere and affecting them in adverse ways.

Thee accessibility of social media on the go has resulted in Social Medial Paralysis.

So as startup and individual users, how do you pick which social media channels to invest your time and money in?

Do you go by what’s popular or new? Where your existing customers are? Where your potential customers are? Do you follow your competitors’ lead?

We’re in a time when having a social presence is expected.
And businesses can gain major advantage by being involved in the conversations happening across the platforms, about their brands and industries.

Social media addiction is a growing phenomenon worldwide.
The average person spends nearly 2 hours a day using social media.
Of the world’s social media users, 2.9 billion are active mobile social media users (94% of all users on social media platforms).

Facebook - 2.5 billion active users
YouTube – 2 billion active users
Facebook Messenger - 1.3 billion active users
Instagram – 1 billion active users
WeChat - 1.3 billion active users
WhatsApp – 2 billion active users
Twitter - 0.3 billion active users
TikTok – 0.9 billion active users
LinkedIn – 0.3 billion active users
Snapchat – 0.4 billion active users

Streaming Services Paralysis & Addiction 

Source: Pexels

Streaming Services - if you have a smartphone (or any other electronic device), you also have the potential for 24-hour access to television and other content via streaming.
While overuse is all too common, the relative ability or inability to self-regulate viewing time and choosing screentime to the exclusion of other activities is equally problematic.

Since the introduction and popularised of streaming service around 1997, stream services has taken the world by storm, offering an unparalleled streaming service with a vast media library and extraordinary original titles at a reasonable price — all of which can be viewed on a variety of devices from virtually anywhere in the world.

While binge watching may be a casual habit for some, it's a die-hard addiction that worsens over time for others, gradually creeping into and taking over many aspects of their lives.

If you’re one of those people, night after night, you promise yourself you’ll just watch one episode of something, but you end up watching three or four instead. Or maybe you turn on the TV before starting work and get so distracted you don’t get any work done.
If this keeps happening, even when you resolve to watch less, this may be the symptoms of streaming services.

Netflix -189 million subscribers Worldwide
Amazon Prime – 75 million subscribers Worldwide
Disney+ - 60.5 million subscribers Worldwide
Apple TV+ - 33 million subscribers Worldwide
Hulu - 35 million subscribers Worldwide
CBS All Access – 2.5 million subscribers
HBO Max & Now – 8 million subscribers
Peacock - 10 million subscribers
ESPN+ - 8.5 million subscribers
Showmax - 0.60 million subscribers Worldwide

The accessibility to technology innovation have improved the quality of life globally, however hasn’t been without consequences. They’ve also introduced a range of new challenges.

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