Inspire Profile

Experience Economy Opportunities

Enriching Experiences over Ownershihip

Year 2020 has rearranged our lives beyond its 12 months or 365 days. No doubt, we will be going back to the basics, the building blocks that keep us alive and moving, but the good thing is that we have many great things to help us.

Technology is enabling us to access information easily, when approached with care it is educational and therefore empowers us to make informed choices.
We living in time where the largest retail store doesn't own any items (Amazon), the biggest transportation service doesn't own any vehicles (Uber), and the most popular hotel chain doesn't own any hotels (AirBnB).

Ownership is no longer the most important life goal to pursue. The importance of ownership, once the symbol of success and accomplishment, is on the wain, thus opening the door to the possibilities offered by an experience-driven economy.

Buying a first home or Car

For past generations, owning a first car was a rite of passage. Buying a first home signalled achievement.

These life milestones were once important factors for identity-creation.

True now for the current generation, real value is derived from experiencing, not possessing.

These days, customers seek instant, frictionless and rewarding experiences. Either you have it and offer it, you win! Or you don´t, and it’s game over.

New Model of Ownership

Experience-driven and updatable products are introducing a new model of ownership – one where businesses must retain some control and responsibility over an infrastructure, device, and vehicle even after a customer has experienced or purchases it.

This shift has implications for the whole organisation, and businesses must ensure their strategies and operating models are aligned with this new reality.

Alive and Not Only Living

Being successful to a current generation is to be alive and not only living.
It is choosing to have enriching experiences instead of purchasing things.

This is where business opportunities exist for you as an entrepreneur – experience-drive over ownership market segment.