Buying a first home or Car
For past generations, owning a first car was a rite of passage. Buying a first home signalled achievement.
These life milestones were once important factors for identity-creation.
True now for the current generation, real value is derived from experiencing, not possessing.
These days, customers seek instant, frictionless and rewarding experiences. Either you have it and offer it, you win! Or you don´t, and it’s game over.
New Model of Ownership
Experience-driven and updatable products are introducing a new model of ownership – one where businesses must retain some control and responsibility over an infrastructure, device, and vehicle even after a customer has experienced or purchases it.
This shift has implications for the whole organisation, and businesses must ensure their strategies and operating models are aligned with this new reality.
Alive and Not Only Living
Being successful to a current generation is to be alive and not only living.
It is choosing to have enriching experiences instead of purchasing things.
This is where business opportunities exist for you as an entrepreneur – experience-drive over ownership market segment.